Who We Are
ACG Public Relations is the first African- owned pan-African communications agency, and a partner to private, public and non-profit sector local, continental and global clients operating in the African context.
With over 30 years of combined communications experience in Africa, ACG focuses on complete and culturally-attuned communications services. Our strategies are based on research, insights and intelligence, an authentic understanding of the markets in which our clients operate.
Headquartered in South Africa, ACG has offices in Ethiopia, Nigeria, Zimbabwe, Rwanda, and the UK, as well as affiliates covering most African markets from North, West, East and Southern Africa. ACG provides the full suite of communications and reputation management services, including media relations, crisis management, digital media (including social media and community management), thought leadership, and content production.

What We Do
ACG is passionate about helping our clients tell their African stories. Our business model centres on research, innovation, keen insight; and a genuine understanding of the complex and beautiful African business environment. We know how to harness the immense potential that lies within this vibrant continent to promote business goals that drive positive transformation.
The effectiveness of messaging is strongly influenced by relevant, relatable and strategic positioning. These in turn are highly dependent on the specific cultural, linguistic and behavioral nuances of the specific target market. ACG understands complex and competitive African markets, and we design our solutions to meet these communication environments while upholding clients’ priority needs and business goals. This winning formula is the driving force behind our successful campaigns and the reason we are recognized as industry leaders and expert storytellers.