Rwanda Convention Bureau (RCB) is a private company incorporated under the laws and regulations of the Republic of Rwanda. The company was established in 2016 with a mandate of marketing and promoting Rwanda as a MICE destination, identifying MICE investment Opportunities.
RCB has a firm sales and marketing mandate that has enabled Rwanda to rank number 3 in Africa as a Meetings, Incentives, Conferences, Exhibitions and Events (MICE) destination according to the International Congress and Convention Association (ICCA) 2016 report. As a destination Marketing Company, RCB represents the best interests of Rwanda’s MICE industry stakeholders and offers free impartial advice, guidance and support to regional and international event planners and buyers, and incentive, association and convention organizers through every stage.
RCB also serves as the coordinator for all Government of Rwanda (GoR) events and ensures positive economic contribution to the economy, delivering international standards.