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Branding and Communication Manager

Average: 2.7 (88 votes)


Umwalimu SACCO is looking for inspired innovators, dynamic self-driven, and highly creative personalities to collaborate with Umwalimu SACCO in taking it to the next level of success. If you feel you have what it takes, we would like to hear from you.

Please pick one or more positions that speak to you on the list below and send us your applications via email at no later than 28th May 2020. Put the job title you are applying for e.g. “IT Audit Manager” as the subject of the email.

Interested candidates should submit soft copies of the motivation letter, CV, and copy of required notarized degrees and other important documents. Kindly note that only shortlisted candidates will be contacted for the exam and interview.



Key Result Areas




Reports to:    

Director of Business Growth & Development.



Business Growth & Development.


Age Limit: 40                                              



Education experience

  • Bachelor‘s Degree in Communication, Journalism Public Relation, or related field ;
  • At least 3 years in the same position in the financial institution or any related company
  • 5 years as Branding or Public relation Officer; in any financial institution or any related company

Skills& knowledge

  • Excellent written communication and organizational skills
  • Strong customer focus;
  • Strong strategic orientation;
  • Ability to constantly deliver quality and value;
  • Excellent analytical skills;
  • Computer proficiency;
  • Public Relations Skills;

Key responsibilities

  • Develop and implement the organization’s public relations and communications strategy to ensure the best publicity for the organization.
  • In close liaison with the Director of Business Growth & Development, develop annual External Communications / Public relations budget and management of the same;
  • Give strategic advice to Management and staff in relation to their dealings with the media, to promote the public profile of the organization.
  • Oversee the development and maintenance of the photograph library, Web site, publications, and other communications/marketing tools.
  • Research and develop news items and stories about the organization’s activities and services to promote a positive image of the organization and to raise its profile.
  • Draft press releases and letters to promote the organization’s viewpoint.
  • To support the marketing strategy that addresses Brand positioning & R&D as well each of the Cooperative’s products and services and to support the annual marketing and public relations (Communication) plan;
  • Carry out proof-reading to ensure a high standard of accuracy in texts sent for production.
  • Maintain the photograph, media, and video library to provide a comprehensive source of information about the organization.
  • Control the process for the production of publications, maintaining regular contact with external designers and printers, to ensure that publications are produced to the required standards and within agreed deadlines.
  • Develop and maintain an effective marketing and public relations strategy to promote the products, services, and image of the cooperative in the wider community.
  • Research Reports to support the balanced scorecard performance in the Key performance areas
  • Competitor & Market analysis report
  • To ensure Brand positioning in line with Company strategy
  • Increased levels of publicity and Brand visibility
  • To conduct Customer Care surveys, Mystery Shopping, and telephone Survey, etc.
  • Research and Product development support that is value adding to the Institution
  • Ability to translate customer needs into business and channel requirements
  • Strong ability in coordinating multiple time-sensitive projects and activities simultaneously



NB: These vacant posts are opened to external as well as internal candidates.

Done at Kigali 8/5/2020



Director of HR & Administration