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Commercial Director

Average: 3.8 (26 votes)

Job Vacancy


Prime Insurance Limited is an insurance company, established in 1995 by Rwandan investors, a licensed general and life insurance company authorized by the National Bank of Rwanda (BNR).

The Company is seeking to recruit a highly skilled, self- motivated, and experienced person to fill the following post:


Under the supervision of Chief Executive Officer, the Commercial Director shall oversee the development and implementation of commercial strategies in accordance with company goals and objectives aimed at accelerating growth.

Job Title          Commercial Director

Supervisor       Chief Executive Officer

Duration         Open ended

Salary              Competitive package based on qualification and experience

Closing Date   Wednesday, December 02nd, 2020 (5:00PM, Kigali time)


1. Develop and monitor the demand picture that drives the company 5 Year strategic plan

2.  Set the commercial strategy for Prime i.e. the customer proposition, revenue target, and deployment of the key commercial levers to meet this objective: sales and distribution, marketing, network, pricing, and revenue management,

3. Conducting market research and analysis to create detailed business plans on commercial opportunities (expansion, business development, etc.)

4. Develop a clear and constant awareness of customer needs and maintain a constant awareness of competitor activities

5. Manage and motivate the commercial team (marketing, sales, customer service, franchises, brokers, agents etc.)

6. Recruitkey staff that are missing and appoint intermediaries to meet strategic skills that are otherwise missing from the business

7. Collaborate  with and coordinate diverse teams Build and maintain profitable partnerships with key stakeholders

8.  Monitor performance of commercial activities using key metrics and prepare reports for senior management

9.  Assist  in setting financial targets and budget development and monitoring



  •   Meeting revenue targets
  •   Brand awareness in line with the customer proposition
  •  Pricing Strategy
  •  Sales & Distribution Strategy
  •    Demand side of the strategic plan
  • Focus on revenue and profitability

Key performance metrics:

  • Gross and net revenue
  •   Value of sales per policy per channel
  •  Cost of sale
  •  Marginal contribution, policy profitability, distribution network contribution


Required Skills:


  • Strategic planning and analysis
  • Contract negotiation and management
  •  Public speaking and presentation skills
  •  Ability to focus on detail and big picture
  •  Ability to work under Pressure
  •  Proficiency in record keeping and Data analysis


  •  Analytical thinking
  •   Business and report writing
  •  Able to deal with multiple objectives and sources of information


  • Relationship building and persuasive skills
  • Able to challenge and be challenged
  • Ability to cross reference argument
  • Accuracy
  • Endurance
  • Team player
  •  Systematic worker


Required Experience:


  • Min. 5-10 years of relevant Insurance experience in the field of commercial, requiring at least one commercial planning role and experience in one of sales and marketing
  •  Leadership experience in Sales is desirable


  • Bachelor degree in business administration, economics or marketing;
  • Masters or professional course certificate is mandatory


Jobholder is a member of the following decision making bodies:

  •  Leadership Team
  •  Strategic planning
  •  Commercial Planning
  •   Product planning


Only Qualified Candidates should submit their application letter, Curriculum Vitae (CV) with proven work Experience, Copy of academic documents, and a copy of National Identification to PRIME INSURANCE Ltd mail: shortlisted candidates will be contacted.

The deadline for submitting applications is on 02nd December 2020 at 5pm local time. Applications should be addressed to the Chief Executive Officer of PRIME INSURANCE Ltd.

Signed by:

Chief Executive Officer