Consultancy to Conduct a knowledge, attitudes and practices (KAP) follow-up Study

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Global Communities, is an international non-profit organization, established in 1952, that works closely with communities worldwide to bring about sustainable changes that improve the lives and livelihoods of the vulnerable with a vision of having a world where everyone has the freedom, means and ability to live and prosper with dignity.Global Communities began working in Rwanda in 2005.



Request for Applications

To Conduct a Knowledge, Attitudes, and Practices (KAP) follow-up Study

 USAID/Twiyubake Program


Global Communities Rwanda is requesting applications from competent research and evaluation companies/firms to conduct a follow-up knowledge, attitudes and practices (KAP) survey of selected districts and households supported by the USAID/Twiyubake Program.  The goal of USAID Twiyubake Program is to support vulnerable households in 12 districts, by reducing economic and social vulnerability and empowering parents to make investments to meet the unique needs of their families, particularly young children and adolescents. Vulnerable populations include people living with HIV/AIDS (PLHIV), orphans and vulnerable children (OVC), members of households caring for these two groups, very poor households, and out of school youth, especially girls.

The program is expected to achieve four interlinked results: increased capacity of families and communities to provide healthy, nurturing, and engaging environments for vulnerable children below age five; decreased family economic vulnerability; increased knowledge, attitude, skills, aspirations and confidence of adolescents transitioning to adulthood; and increased capacity of communities to provide essential preventative and protective services to vulnerable families and children.

The program has a strong focus on behavior change communication (BCC) to encourage positive behaviors related to program objectives and expected results. The program’s BCC strategy provides the framework for developing and disseminating the key messages to beneficiaries, including parents/caregivers, adolescents/youth, and local communities, ensuring a consistent approach to messaging for diverse groups across the program. The program’s BCC strategy as well as Performance Monitoring Plan (PMP) detail key indicators to track changes in knowledge, attitudes and practices (KAP) and inform planning of the BCC activities. Following a KAP baseline survey conducted in February 2017, the program is intends to conduct a follow up KAP study to determine outcome level changes.

Purpose of the study

Global Communities intends to recruit a consultancy firm to conduct a follow-up study to establish changes in selected behavioral outcomes. The study will measure current knowledge, attitude and practices across a broad range of program interventions, including:

  • Household and community strengthening: this intervention area includes activities promoting behavior change relating to positive parenting, early childhood development and child protection.
  • Economic strengthening: behavior change objectives under this intervention area include household savings, improved farming techniques through Farmer Field Schools (FFS), and work readiness and career planning for adolescents and youth.
  • Gender: this intervention area focuses on gender mainstreaming, and capacity building to change gender perceptions, and GBV prevention.
  • Health promotion: this includes interventions designed to enable vulnerable households to gain control over and improve their health. Activities include adolescent sexual and reproductive health and rights, HIV prevention, care and treatment, and health education services, including messaging on family planning, ANC, and PMTCT.  
  • Nutrition and water, sanitation and hygiene (WASH): activities include promotion of growth monitoring services for children, nutrition education and counseling, promotion of nutrition practices for pregnant and lactating mothers, and messaging on sanitation practices, including the use of covered clean latrines, hand washing facilities, and treated drinking water.   

The program has identified key indicators in line with program behavior change objectives. Measuring progress on these indicators against the established baseline results will help the program understand changes over time and determine effectiveness of program interventions.

Specific activities

Under this study, the consultancy firm will carry out the following tasks:

  1. Conduct an in-depth desk review, including, but not limited to, internal documents, such as the program’s BCC strategy, operational guidelines, Performance Monitoring Plan (PMP) and technical strategy documents.
  2. Review baseline report and data to understand results and to inform revision of data collection instruments.
  3. Review and refine data collection tools (questionnaires and focus group discussion guides) used for the baseline study.
  4. Develop a detailed inception report highlighting the research methodology (sampling plan, data collection tools and methods, data analysis plan and timeframe) to be reviewed and approved by Global Communities.
  5. Pre-test the data collection tools.
  6. Collect data while observing applicable research standards and rigorous data quality, through quantitative and qualitative methods.
  7. Conduct data cleaning, entry and analysis. All analyses must include comparisons between baseline and follow-up study results.
  8. Provide frequency and cross tabulation tables for all key indicators, with applicable comparisons between baseline and follow-up study measures.
  9. Develop a draft report for review by Global Communities (format to be provided).
  10. Convene meeting to present and validate findings with program technical leads and senior management.
  11. Develop concise final report based on feedback from the program teams.
  12. Provide the study data set to Global Communities for future program needs.


Throughout this assignment, the consultants will work closely with, and receive guidance from, Global Communities’ Monitoring, Evaluation, Research and Learning (MERL) team and the program’s Deputy Chief of Party (DCOP).

The assessment will apply mixed methods, with a strong focus on quantitative approaches.  Particularly, three questionnaires designed and used at baseline will be updated and applied:

  • Household questionnaire: this is to be administered to the head of household and covers perception and practices relating to savings, health, farming techniques through Farmer Field Schools (FFS), gender mainstreaming, gender-based violence, positive parenting, HIV knowledge, family planning, WASH, and nutrition.
  • Adolescent and youth questionnaire: this will be administered to sampled youth and covers education, work readiness and career planning, gender mainstreaming, GBV,  HIV/ AIDS knowledge and attitudes,  sexual reproductive health and family planning.
  • Female caregiver questionnaire: this will be administered to a sample of main female caregivers in the sampled households. Topics covered include: early childhood development, HIV care and treatment, ANC, PMTCT, family planning, Nutrition

Qualitative methods, namely, FGDs and key informant interviews will also be applied.

The KAP baseline sampled approximately 600 households and adolescents enrolled in the program across 6 out of 12 program districts. It is envisioned that the same sampling method will be applied for the follow-up study.

A representative sample of beneficiaries will be drawn from an estimated universe of 30,000 households in 12 districts, representing the two BCC primary audiences-namely, parents/guardians of vulnerable children and adolescents who are enrolled in the program.  The consultancy firm should present a detailed description of the proposed methodology in the technical proposal.


The consultancy is expected to be implemented within a timeframe of eight (8) weeks, starting from the date the contract is signed.

Selection Criteria

Applications will be assessed on cost reasonableness and technical considerations, and will be rated against 7 criteria (outlined below). Maximum scores for technical and cost applications will be 70% and 30%, respectively.

Desired profile of the consultancy firm

Applicants will be assessed based on the following criteria.

  • Locally registered firm
  • Relevant educational background in international development, sociology, health, economics or similar field 
  • Proven experience in design and implementation of quantitative and qualitative evaluation studies,-  the team lead should have at least 5 years’ experience in leading program evaluations, including KAP and baseline and completion studies. 
  • Demonstrated competence in oral and written English and Kinyarwanda language skills, including a proven ability to prepare reports and proposals in a clear, concise manner. (The program may ask short listed applicants for copies of previous evaluation reports.)
  • Strong organizational skills, attention to detail, and ability to meet deadlines.
  • Demonstrated computer and data analysis skills, including proficiency in use of Microsoft Office software and statistical software (SPSS, STATA epi Info etc).
  • Knowledge of the country context

How to apply

Interested applicants are requested to submit a technical and financial proposal (in English), electronically by Friday, June 29th, 2018 at 5 PM local time to The email should be titled ‘Twiyubake KAP Follow-up Study.’

Technical proposal should explain how the applicant intends to carry out the work and should include the following:

  • Updated CVs of the proposed study team, highlighting relevant qualifications and experience.
  • Description of applicant’s experience with studies of a similar nature and details of 3 former clients who can be contacted for reference (name, position, contact details).
  • Detailed methodology that the consultant(s) suggest would be appropriate from their understanding of the TOR.
  • Detailed study schedule.
  • Proposed budget with applicable unit costs.

The financial proposal should detail the proposed budget for the study.  All logistical costs, including transportation, data collection and printing costs will be covered by the applicant and should be detailed and reasonably priced as part of the financial proposal.