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(EoI)-Consultancy for E-Commerce Event & Marketing Management

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Expression of Interest (EoI) Consultancy for E-Commerce Event & Marketing Management

EoI number:83383839

1. Context

The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is a federally owned international cooperation enterprise for sustainable development with worldwide operations. GIZ has worked in Rwanda for over 30 years. The primary objectives between the Government of Rwanda and the Federal Republic of Germany are poverty reduction and promotion of sustainable development. To achieve these objectives, GIZ Rwanda is active in the sectors of Decentralization and Good Governance, Economic Development and Employment Promotion, Energy and ICT (Information and Communications Technology).

Under the Special Initiative on Training and Job Creation (Invest for Jobs Programme), the German Federal Ministry for Economic Cooperation and Development (BMZ) put together a package of measures to support private sector investments with high impact on employment in Africa. Invest for Jobs is operated by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and currently active in seven African countries, including Rwanda. In Rwanda, Invest for Jobs identifies, develops and promotes business and investment opportunities for domestic, German and other international companies. GIZ Invest for Jobs is commissioning this assignment on behalf of BMZ and will subsequently be the contracting partner of the successful contractor.

As part of the Invest for Jobs Programme, GIZ Rwanda implements the e-commerce initiative: “Rwanda: Enabling the Future of E-Commerce” (hereafter: the E-Commerce Project). The aim of the E-Commerce Project is to set up an E-Commerce Service Centre, infrastructures and supportive mechanisms for Rwandan small and medium-sized enterprises (SMEs) to sell goods via an online e-commerce marketplace for trading products and services both domestically and cross-border. Sellers are exclusively Rwandan SMEs which may themselves produce some or all of the goods and services they trade.

The E-Commerce Project’s cooperation partners are the Rwandan Ministry of Trade and Industry (MINICOM) and other public and private-sector partner.

The e-commerce project aims to achieve two key objectives:

  • Developing a future-proof business model for the sustained operations of an E-Commerce Public Private Partnership (PPP) and subsequently deploying and operating the PPP as guided by the model. The model shall include, inter alia, a PPP agreement, a revenue model, E-Commerce marketplaces for domestic and international sales and other associated websites.
  • Completing, deploying and operating a business model for the E-Commerce PPP. This includes operations of two E-Commerce marketplaces and all its associated websites with at least 600 SMEs registered and at least 300 SMEs making online sales.

Objective of this Consultancy:

 To achieve these objectives, GIZ Invest for Jobs requires the services of a consultancy firm to provide and deploy a rich media marketing content and event product development and sales strategy which shall enable the project to generate quality web traffic which can then be converted into actual online sales of products and services of the listed SMEs.

By “Rich Media” we mean content in multiple forms such as videos, photos, sounds, texts and other types of files or documents that can transmit information.

One element of this should be an “E-Commerce Show”. The “E-Commerce Show” is a concept and a live event that is aimed at capturing the stories and offering of the participating SMEs and then engage the general public and a group of “E-commerce Judges/Experts” in order to provide the entrepreneurs with direct feedback, advisory, exposure and ultimately sales and or financing opportunities. The show shall cater to both domestic and international publics as well as consumers (B2C) and business buyers (B2B). An initial monthly program with weekly activities and deliveries is shared in this document and in the Annexes as a basis. The project expects that at least 12 shows are being organized by the contractor, at a frequency of at least one (1) show per month, over a period of up to 14 months.

The E-Commerce project operates from the newly established Kigali-based E-Commerce Centre (ECC). Most of the recordings and events planned for under this assignment will take place in the ECC. By the start of this assignment, the ECC will have been equipped with various spaces, tools and technologies such as: a co-working space, training rooms, a products showroom, a customer support center, a photography studio, a rich media recording studio, a warehouse, a 3D printing farm, a packaging machine, a Robotic Arm, vehicles and other equipment. The consultancy firm is expected to maximize the exposure of such facilities and highlight the interaction and added value that this infrastructure brings to the entrepreneurs / e-commerce sellers.

Also, the project may have run a first pilot of the marketing strategy as a proof of concept, and if done will share the learnings and contents with the selected consultancy firm.

The consultancy firm will be assisted and will work in close coordination with the following entities and teams:

  • The ECC center operational team: A 5-to-6-member team in charge of managing the operations of the physical and digital infrastructures of the project.
  • The ECOM COOP team: All the commercial, contractual and transactional aspects of the project will be handled by a newly registered Cooperative, the “ECOM COOP”, of which most SMEs/Entrepreneurs selling on through the E-Commerce Project will be members.
  • The GIZ team: A 3 to 6 person team of local and international experts and advisors is assisting and steering the project stakeholders and ensuring the overall objectives of the project.
  • The SME onboarding team: The SME onboarding partner is in charge of identifying, contacting and managing the SMEs’ presence and the coverage of their products and services on the e-commerce platforms. The SME onboarding partner can assist the consultancy firm in the digitization processes, content creation and management of appointments/schedules for the recording sessions.
  • The PPP partners: Public and private sector partner entities could be involved to assist with the overall and macro marketing/branding efforts. Such interaction will be mediated by the technical team in charge of the E-Commerce Project.

2.    Tasks to be performed by the contractor

The commercial objective of this assignment is to have at least 300 SMEs making at least 1 sale or receiving 10 leads via any or all of the project websites and marketplaces. The project will onboard a total number of 600 SMEs, however given the limitation of resources a selection criteria and protocol will be published for identifying and selecting the 300 most ready SMEs to benefit from this Rich Media Marketing assistance.

All content, techniques and methodologies created by the contractor under this assignment will be handed over to the E-Commerce Public Private Partnership (E-Com PPP) organization that is supervising this project, under the leadership of MINICOM. The E-Com PPP will subsequently own all (intellectual) rights associated with the media content developed under this assignment. The contractor will not claim any intellectual property on any of the created materials or knowledge. The contractor is also accepting a non-competition rule whereby the contractor would not deploy any similar activities within at least 2 full calendar years following the end of this assignment, unless he / she obtains approval and or cooperation from the E-Com PPP and or the Ecom Coop in writing. Any such approval must be co-signed by MINICOM.

The overall objective of this assignment is to build, deploy and then teach to the project beneficiaries (Ecom Coop; SMEs) a Rich Media Content & Event marketing strategy.

In order to achieve this objective, the contractor is expected to achieve three interlinked outputs:

(1) Creation & Editing of Rich Media Content;

(2) Live E-Commerce Show and Engagement Management;

(3) Content Publication and Traffic / Sales Management

 Output 1: Creation & Editing of Rich Media Content

The objective of Output 1 is to capture and then publish rich media content about the SMEs and entrepreneurs that are involved in the project. This responsibility starts with covering the onboarding events where entrepreneurs physically come to the Kigali E-Commerce Centre (ECC) to have their products and story digitalized by the onboarding partner. The contractor’s responsibility is to capture and create as many photos, videos, interviews/sounds as technically possible in order to create enough footage and raw files to plan and execute the publication of various types of communications such as 360° videos, 4K videos, high resolution photos of entrepreneurs and products as well as podcasts/interviews and text content.

To achieve this, the contractor is expected to complete the following tasks / activities:

  • Participate in the selection of SMEs & Entrepreneurs
  • Interview/Story telling of selected Entrepreneur(s)
  • In depth content about featured or most promising product/service
  • Overview content about the other types/categories of products/services offered
  • Sort & organize all content files and backup raw and edited files versions
  • Select/Identify content elements to be used before/during/after the E-Com Show
  • Edit, transcript, translate & prepare the selected contents for different media channels

Achievement of activities of output 1 will be measured by the following deliverables:

Deliverable title

Deliverable Format

Deliverable period

Story of at least 300 SMEs (human story of founders)

30 second teaser video with subtitles in English and Kinyarwanda

3 min full story video with subtitles in English and Kinyarwanda

At least 500 words article; using but not limited to the video transcription, with subtitles in English and Kinyarwanda

Weekly (at least 5 stories per week)

At least 300 sets by 30th September 2022

Content about the main product or service of at least 300 SMEs

1 min infomercial video about main product or service in order to cover composition, why to buy, how to use. With subtitles in English and Kinyarwanda

At least 150 words product description using but not limited to the video transcript. In English and Kinyarwanda

Weekly (at least 5 products/services per week)

300 sets by 30th September 2022

Raw files folder

All files created, in their original and edited forms are to be saved on an online drive and delivered

by 30th September 2022

Output 2: Live Show & Engagement Management

The objective of Output 2 is to design and deploy a live Web-TV show that should be broadcasted using YouTube live stream or other similar technology. As introduced in the context of this assignment, the objective of this show is to create exposure for the entrepreneurs and for the project overall. The E-Commerce Show has a commercial orientation and needs to be designed in such a way as to get the products and services presented to be ultimately sold via the Marketplaces and websites of the project.

  • Design & run the E-Commerce Show from an “immersive/first person” (VR/360°) as well as classic perspective (reality show);
  • Identify & deploy efficient live streaming & post-editing technologies & methodology;
  • Engage the public in voting, donating, buying or investing for the covered entrepreneurs.

Achievement of activities of output 2 will be measured by the following deliverables:

Deliverable title

Deliverable Format

Deliverable period

Live Show Broadcasting

At least one (1) Live Show per month with at least 1,000 live viewers on YouTube Livestreaming platform in reality TV mode

Initial proposal to have a 2H live show, featuring 10 SMEs per show.

Monthly

Post Edited Live Show Video

Monthly publication of the E-Commerce Show full length post-edited video; in 8K 360 degrees/VR video format as well as 2D 4K format

Monthly

Capacity Building

Guidelines and training for the Ecom Coop (community) on how to cost-efficiently continue running such Marketing strategy on their own and on the long run.

30/09/2022

Output 3: Content Publication & Traffic/Sales Management

The objective of Output 3 is to ensure a timely and consistent flow of rich media publication activities in order to create the expected traffic and sales results.

To achieve this output, the contractor is expected to complete the following tasks / activities:

  • Prepare a weekly / monthly plan for the posting of various publications over a selection of channels (e.g., social media; blog articles; news-media; etc.)
  • Publish content in a quality and timely manner to build up momentum
  • Coordinate publication activities with analytics and sales optimization efforts

Achievement of activities of output 3 will be measured by the following deliverables:

Deliverable title

Deliverable Format

Deliverable period

Publication of content

Daily publication of at least one (1) short post or teaser video on all social media;Weekly publication of a “Summary of the Week” 3min video highlighting the latest onboarded SMEs;

Weekly publication of a least 1,000 words news or blog article to keep community informed. Using but not limited to the video transcript;

Monthly publication of a 5 min video highlighting the winners and main happenings of the latest
E-Com Show.

Daily

 

Weekly

Weekly

Monthly

Traffic Bursts

At least 3,000 unique visitors on the launch days of the project websites and marketplaces: Official launch of the ECC.rw website

Official Launch of domestic marketplace

Beta Launch of international marketplace

Official launch of international marketplace

 

30/08/2021

09/30/2021

30/11/2021

30/03/2022

Continuous Traffic

Average daily traffic of at least 300 unique visitors on both marketplaces.

Monthly

Sales Objectives

At least one (1) sale for at least 300 of the supported SMEs, or at least ten (10)leads/queries about SME offering.

30/09/2022

Reporting

Table of media publications with date & URL, to be updated on a weekly basis

Monthly summary & analytics of traffic & sales with optimizations recommendations on how to increase volume/quality and transformation ratios.

End of project report with overall achievements and recommendations on how to improve the Rich Media Marketing Strategy

Weekly

 

Monthly

 

30/09/2022

Success Stories

At least six (6) success stories with the before and after event development of the SME/entrepreneur

30/09/2022

3.    Milestones & Estimated level of effort

 

Expert Days (up to)

Milestones

Estimated Delivery
Period

Expert 1
 

Expert 2
 

Expert 3
 

Expert 4
 

Expert 5
 

Run a first (or second) “Pilot” “E-Commerce Show”, to gain insights and learnings and validate knowledge for the planning or adjustment of the Rich Media Marketing Strategy (RMMS)

Month 1

15

15

15

8

8

Weekly and Monthly Operational plan for the whole duration of the assignment (see Annex 1)

Month 2

5

5

5

2

2

At least 150 SMEs have their content published on the respective channels and have made at least 1 sale or received 10 leads/inquiries

Month 7

110

110

110

55

55

At least 300 SMEs have their content published on the respective channels and have made at least 1 sale or received 10 leads/inquiries

Month 12

110

110

110

55

55

Total estimated expert days (up to)

240 expert days

240 expert days

240 expert days

120 expert days

120 expert days

 The period of the assignment is from 01 September 2021 until 31 October 2022, in Kigali 

4.  Concept

In the offer, the contractor is required to show how the objectives defined in chapters 3 and 4 are to be achieved, if applicable under consideration of further specific method-related requirements (technical-methodological concept). In addition, the contractor must describe the project management system for service provision.

Technical-methodological concept

Strategy: The contractor is required to consider the tasks to be performed with reference to the objectives of the services put out to compete (see chapters 2, 3 and 4). Following this, the contractor presents and justifies the strategy with which he/she intends to provide the services for which he/she is responsible (see Chapters 3 and 4).

Cooperation: The contractor is required to present the actors / stakeholders relevant for the services for which he/she is responsible and describe the cooperation with them. Specifically, the contractor is required to explain his/her approach to coordinate the different stakeholders (private sector and GIZ) during the project.

 Steering: GIZ implements the e-commerce initiative “Rwanda: Enabling the Future of E-Commerce” with oversight from a multi-stakeholder Steering Committee chaired by MINICOM, and in collaboration with various implementing partners, including an international consulting company tasked with the day to day management of the e-commerce project. It is expected that the successful contractor closely coordinates his/her work with the international consulting firm in charge of the day-to-day operations, as well as other key implementing and fulfilment partners, specifically: GIZ Invest for Jobs Programme; the Operational Team of the ECC, the Ecom Coop team, and the SME Onboarding Partner. The contractor is required to present and explain his / her approach to steering the measures with the project implementation team.

Processes: The contractor is required to describe the key processes for the services for which he/she is responsible and create a schedule that describes how the services according to Chapters 3 and 4 are to be provided. In particular, the contractor is required to describe the necessary work steps and, if applicable, take account of the deliverables, milestones and contributions of other actors in accordance with Chapters 3 and 4.

Learning & Innovation: The contractor is required to describe his / her contribution to knowledge management for the partner and GIZ and promote scaling-up effects (learning and innovation).

Project management of the contractor

  • The contractor is responsible for selecting, preparing, training and steering the experts (short and long term) assigned to perform the advisory tasks listed in these ToR;
  • The contractor makes available all equipment and supplies (consumables) required for the successful completion of the tasks outlined in Chapters 3 and 4, and assumes the associated operating and administrative costs, as required. No additional budget is foreseen for this. Any related costs must therefore be budgeted as part of the contractor’s expert fees (see chapter 7)
  • The contractor manages costs and expenditures, accounting processes and invoicing in line with the requirements of GIZ.
  • The contractor reports on the project’s progress as part of monthly progress reports, with a strong focus on analytics.

Personnel Assignment Plan: The contractor is required to draw up a personnel assignment plan with explanatory notes that lists all the experts proposed in the offer. The plan includes information on assignment dates (duration and expert days) and locations of the individual members of the team complete with the allocation of work steps as set out in the schedule.

Backstopping

The contractor is required to describe his / her backstopping concept. Backstopping costs cannot be budgeted separately by the Contractor but must be factored into the fee schedules of the staff listed in the offer (see chapter 7). The following services are part of the standard backstopping package:

  • Service-delivery control
  • Managing adaptations to changing conditions
  • Ensuring the flow of information between the E-Commerce Project Lead and field staff
  • Contractor’s responsibility for seconded personnel
  • Process-oriented technical-conceptual steering of the consultancy inputs
  • Securing the administrative conclusion of the project
  • Ensuring compliance with reporting requirements
  • Providing specialist support for the on-site team by staff at company headquarters
  • Sharing lessons learned by the contractor and leveraging the value of lessons learned on site

5. Personnel concept

The contractor is required to provide personnel who are suited to filling the positions described, based on their CVs, the range of tasks involved and the required qualifications.

In general, the project will highly consider practical experience and achievements over academic records. Candidates will be expected to present actual publications, social pages and websites where their content creation/editing/publication skills can be observed. For instance, demonstrations of “before & after” results on editing different types of content are expected.

The below specified qualifications represent the requirements to reach the maximum number of points during the offer evaluation process. CVs which do not meet these requirements in full will be considered but will not be given the maximum number of points.

The contractor is expected to provide a team of long- and short-term experts, as described below. All experts should be based in Kigali, Rwanda. Mobilization costs for any expert(s) located outside of Rwanda will not be covered by the project. 

 Expert 1: Executive Producer; up to 240 expert days for a period of up to 14 months

A statement of availability for this expert must be attached to the EoI as an annex.

Tasks of expert 1:

  • Overall responsibility of the tasks, deliverables and milestones of this assignment, as detailed in Chapters 3 and 4 of these ToR;
  • Conception, planning and production of the live E-Commerce Show;
  • Negotiating, coordinating and managing all stakeholders’ interventions;
  • Identifying and engaging potential sponsors, donors, advertisers or partners;
  • Planning and supervising all activities and their outputs, as per Chapters 3 and 4 of these ToR;
  • Ensure quality control, relevance and consistency for all publications and deliverables;
  • Ensure continuity and attend to experts’ replacements as needed.
     

Qualifications of Expert 1:

  • Qualifications (2.2.1 in assessment grid): University degree (at least bachelor’s level; master’s considered an advantage) in business or marketing, or 4 years of specific relevant experience (adequate practical work experience can replace the requirement for a relevant University Degree);
  • Languages (2.2.2 in assessment grid): Knowledge of English (C1) in the Common European Framework of Reference for Languages; Excellent language skills in Kinyarwanda are a requirement for this position; Knowledge of French considered an advantage;
  • General professional experience (2.2.3 in assessment grid): At least 8 years of professional experience in business management or executive positions;
  • Specific professional experience (2.2.4 in assessment grid): At least 5 years of professional experience in Media/Show management positions;
  • Leadership / Management experience (2.2.5 in assessment grid): At least 5 years of professional experience in management/leadership;
  • Regional experience (2.2.6 in assessment grid): At least 5 years of professional experience in Rwanda and or East Africa;
  • Development Cooperation Experience (2.2.7 in assessment grid): Not applicable;
  • Other skills: (2.2.8 in assessment grid): Sponsor Management Experience: At least 3 years of experience in seeking and concluding sponsorships or advertisers agreements.

 Expert 2: Media Recording Expert; up to 240 expert days for a period of up to 14 months

Tasks of expert 2:

  • Overall responsibility for Rich Media Marketing Strategy: video; photo and sound; recording activities;
  • Ensure facilities readiness for recording & live show sessions (lighting / sound / movements);
  • Organize, plan and manage the live broadcasting & recording of the E-commerce Show;
  • Responsible for storing, organizing and sorting all recorded contents;
  • Preparing and coordinating recording sessions with entrepreneurs and partners;
  • Ensure high quality of all recorded media (8K 360 videos, 4K videos, 12K photos, HRA audios);
  • Ensure continuity in the coverage and recording of all planned and unplanned events;
  • Coordinate with Editing team and provide appropriate file formats and resolutions.

Qualifications of Expert 2:

  • Qualifications (2.3.1 in assessment grid): University degree (at least bachelor’s level; master’s considered an advantage) in arts, media or marketing;
  • Languages (2.3.2 in assessment grid): Knowledge of English (C1) in the Common European Framework of Reference for Languages; Excellent language skills in Kinyarwanda are a requirement for this position; Knowledge of French considered an advantage;
  • General professional experience (2.3.3 in assessment grid): At least 5 years of professional experience in media and or marketing;
  • Specific professional experience (2.3.4 in assessment grid): At least 5 years of professional experience in video recording;
  • Leadership / Management experience (2.3.5 in assessment grid): N/A
  • Regional experience (2.3.6 in assessment grid): At least 3 years of professional experience in Rwanda and or East Africa;
  • Development Cooperation Experience (2.3.7 in assessment grid): Not applicable;
  • Other skills: (2.3.8 in assessment grid): Not applicable.

Expert 3: Media Editing Expert; up to 240 expert days for a period of up to 14 months

Tasks of expert 3:

  • Participate in the recording preparations and ensure adequate recording outputs;
  • Overall responsibility to ensure recorded content is made ready on time for publication;
  • Editing all Rich Media files and content (video, photo and sound);
  • Ensure transcription of all video/audio files and manage translations;
  • Optimizing & saving content in right format/resolution for selected channels;
  • Ensuring the safeguarding of original/raw files and readiness for higher resolution publishing;
  • Assist and participate in the Live Show broadcasting and recording for post editing.

Qualifications of Expert 3:

  • Qualifications (2.4.1 in assessment grid): University degree (at least bachelor’s level; master’s considered an advantage) in arts, media or marketing;
  • Languages (2.4.2 in assessment grid): Knowledge of English (C1) in the Common European Framework of Reference for Languages; Excellent language skills in Kinyarwanda is a requirement for this position; Knowledge of French considered an advantage;
  • General professional experience (2.4.3 in assessment grid): At least 5 years of professional experience in media and or marketing;
  • Specific professional experience (2.4.4 in assessment grid): At least 5 years of professional experience in video and photo editing;
  • Leadership / Management experience (2.4.5 in assessment grid): N/A
  • Regional experience (2.4.6 in assessment grid): At 3 years of professional experience in Rwanda and or East Africa;
  • Development Cooperation Experience (2.4.7 in assessment grid): Not applicable;
  • Other skills: (2.4.8 in assessment grid): Not applicable

Expert 4: Web Marketing Expert; up to 120 expert days for a period of up to 14 months

Tasks of expert 4:

  • Participate in the Rich Media Content creation to secure needed marketing materials;
  • Overall responsibility to ensure traffic and sales objectives are reached;
  • Configuration and setup of analytical tools and processes for project websites;
  • Design and deploy a content-based marketing strategy (no paid advertising);
  • Produce & publish Search Engine Optimized content (blogs, news, articles, tweets…);
  • Ensuring a publication agenda & consistency for outmost SEO & engagement levels;
  • Configure, increase & monitor websites transformation ratio.

Qualifications of Expert 4:

  • Qualifications (2.5.1 in assessment grid): University degree (at least bachelor’s level; master’s considered an advantage) in business or marketing, or 4 years of specific relevant experience (adequate practical work experience can replace the requirement for a relevant University Degree);
  • Languages (2.5.2 in assessment grid): Advance or fluent Knowledge of English (C1) in the Common European Framework of Reference for Languages; Excellent language skills in Kinyarwanda; Knowledge of French considered an advantage;
  • General professional experience (2.5.3 in assessment grid): At least 5 years of professional experience in business or entrepreneurship;
  • Specific professional experience (2.5.4 in assessment grid): At least 3 years of professional experience in Web Marketing and SEO;
  • Leadership / Management experience (2.5.5 in assessment grid): N/A
  • Regional experience (2.5.6 in assessment grid): 3 years of professional experience in Rwanda and or East Africa;
  • Development Cooperation Experience (2.5.7 in assessment grid): Not applicable;
  • Other skills: (2.5.8 in assessment grid): At least 3 years of experience with SEO and analytical marketing tools and solutions.

Expert 5: Community Manager; up to120 expert days for a period of at least 14 months

Tasks of expert 5:

  • Participate in the Rich Media Content creation to secure needed marketing materials;
  • Overall responsibility to ensure publication & engagement on social media networks;
  • Configuration and setup of social media accounts and connection to project websites;
  • Ensure a daily flow of publications and interactions on social media channels;
  • Research and deploy strategies/activities to grow social media follower base;
  • Ensure transformation of social media interactions into sales on project marketplaces;
  • Liaise with all stakeholders to align of social media activities with other project activities.

Qualifications of Expert 5:

  • Qualifications (2.6.1 in assessment grid): University degree (at least bachelor’s level; master’s considered an advantage) in business or marketing, or 4 years of specific relevant experience (adequate practical work experience can replace the requirement for a relevant University Degree);
  • Languages (2.6.2 in assessment grid): Advance or fluent Knowledge of English (C1) in the Common European Framework of Reference for Languages; Excellent language skills in Kinyarwanda; Knowledge of French considered an advantage;
  • General professional experience (2.6.3 in assessment grid): At least 3 years of professional experience in business or entrepreneurship;
  • Specific professional experience (2.6.4 in assessment grid): At least 3 years of professional experience Social Media and or community manager;
  • Leadership / Management experience (2.6.5 in assessment grid): N/A
  • Regional experience (2.6.6 in assessment grid): At least 3 years of professional experience in Rwanda and or East Africa;
  • Development Cooperation Experience (2.6.7 in assessment grid): Not applicable;
  • Other skills: (2.6.8 in assessment grid): At least 3 years of experience in Social Media publication/planning/analytical tools and solutions.

6. Costing requirements

Assignment of personnel

Key Expert 1: Executive Producer, up to 240 expert days, full-time, in Rwanda

Key Expert 2: Media Recording Expert, up to 240 expert days, full-time, in Rwanda

Key Expert 3: Media Editing Expert, up to 240 expert days, full-time, in Rwanda

Key Expert 4: Web Marketing Expert, up to 120 expert days, full-time, in Rwanda

Key Expert 5: Community Manager up to 120 expert days, full-time, in Rwanda

Travel

It is not expected that the contractor will have to travel within Rwanda. International travel is equally not foreseen. GIZ does not reimburse travel costs within Kigali. Any such costs should be included in the expert fees charged by the contractor.

Workshops / Trainings

To the extent that training / workshop / media production space is required, this space will be provided free of charge to the contractor by the E-Commerce Project, either at the ECC Kigali, or at another convenient location. The same is true for catering costs for any workshop / training participants. To the extent required, such costs will be borne directly by the project and should not be budgeted by the contractor.

Equipment and consumables

It is expected that the contractor provides his own equipment and consumables, as required for the deliverables formulated under Chapters 3 and 4. No extra costs may be budgeted by the contractor for this. Rather, it is expected that the costs for any equipment and consumables to be used are included in the expert fees charged by the contractor.

Flexible remuneration item

Not applicable

7. Inputs of GIZ or other actors

GIZ is expected to make the following available:

  • Provide access to political stakeholders and the relevant partner network of the e-commerce project.

8.Ownership & propertry rights

As outlined in § 1.9 of the General Terms and Conditions of contract (‘Terms and Conditions’) for supplying services and work on behalf of the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, “the contractor shall assign to GIZ all assignable ownership and property rights to its work results. If the work results are protected by copyright or other non-assignable property rights, the contractor shall grant GIZ an exclusive and irrevocable right that is unlimited with respect to time, location and content to use all work results, including commercial use outside the measure. The originator expressly and additionally waives the right to be named as such. Work results are defined as all material and immaterial assets that are created or procured in performance of the contract, especially studies, drafts, documentation, articles, information, illustrations, drawings, calculations, plans, photos, materials, film negatives, image files and other visual presentations, including branding material and logo developed under contract with GIZ. Work results shall also include any computer programs which the contractor produces, modifies, procures or makes available in performance of the contract” (see GIZ General Terms and Conditions, § 1.9).

9. Application of the EU General Data Protection Regulation

Any personal data included in this agreement shall be processed pursuant to the Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation/GDPR) to the extend this law is applicable. Such data shall be processed solely for the purposes of the performance, management and monitoring of this agreement.

9.1. Obligation of Data Confidentiality

In particular, the Parties acknowledge that - when establishing any joint works, personal data from the other Party might be disclosed, such as for instance address lists. In the case of any such disclosure of personal data, the Parties undertake to maintain data confidentiality according to Art. 5 General Data Protection Regulation, against everyone. The Parties will extend these obligations also to their employees to the extent dictated by law. Parties will therefore ensure that their own employees do not forward any personal data to third parties or otherwise use them for purposes which are not in accordance with this agreement. The aforementioned principles also apply in the event that a Party subcontracts third parties with their task fulfillment.

The obligations to maintain data confidentiality and data protection are essential duties of this agreement; they continue to exist indefinitely after completion of any joint work.

9.2. Freedom from third-party data protection rights

The contractor warrants that any data transmitted to GIZ has been processed in accordance with the applying data protection laws, in particular the General Data Protection Regulation and are free from any third-party rights that would prejudice the use of this data within the purpose of this agreement. The contractor ensures a valid legal basis for the processing of personal data transmitted to GIZ including but not limited to collecting data subjects’ consents. The contractor indemnifies GIZ against all claims arising from the violation of data protection laws or fines imposed by governmental agencies and shall reimburse GIZ for all costs incurred in connection with its corresponding legal defense.

10.   Submission and evaluation of your EoI

Please indicate this assignment number in your submission email: 83383839

EoI will be evaluated based on the following criteria:

  • Company or individual profile,
  • Relevant experience,
  • Company strategies to assure agility, flexibility and responsiveness,
  • Personnel and,
  • Financial offer.

The EoI should contain the following:

For Technical Proposal:

The structure of the offer must correspond to the structure of the ToR.

The detailed structure of the concept (Chapter5) should be followed in the preparation of the offer and will be marked in accordance with weighted criteria. It must be legible (Arial font size 11 or larger) and clearly formulated. The offer should be drawn up in English language.

The complete offer shall not exceed 15 pages (excluding CVs).

The CVs of the personnel proposed structure of the offer must correspond to the structure of the ToRs. The CVs shall not exceed 4 pages. The CVs must clearly show the position and job the proposed person held in the reference project and for how long. The CVs should be submitted in English language.

If one of the maximum page lengths is exceeded, the content appearing after the cut-off point will not be included in the assessment.

For the Financial Proposal: 

Please calculate your price offer (financial offer) based exactly on the afore-mentioned costing requirements (chapter 7). The financial offer should indicate the all-inclusive total contract price, supported by a breakdown of all costs, as detailed in chapter 7. Please note that only costs stated in the offer can be considered by GIZ. The costs must be in Rwandan Francs (RWF) and VAT excluded.

 Please submit electronically your EoI (technical & Financial offer)  in 2 separated PDF files  to this email: RW_Quotation@giz.de until latest Wednesday 04 August 2021 at 4:00 pm, 

Please you must write in your email subject this sentence:

EOI number 83383839 - submission of technical& financial offer,

without this sentence, your offer may not be considered

Hard copies are not allowed this time

GIZ reserves all rights

 

Annex 1: Proposed Monthly plan and weekly tasks