EOI: Development of the national rural homestay guidelines in Rwanda

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Development of the national rural homestay guidelines in Rwanda

General Context of Eco-Emploi 2016 – 2019:

Rwanda has maintained steady growth and macroeconomic stability for the past 15 years, between 2002 and 2016 real GDP growth averaged at about 9% per annum. However, the rate of unemployment and underemployment is high and most of those in employment still work in poorly paid positions, above all in agriculture. The vast majority of youth leave schools hardly equipped for the labor market. A strong middle class that could provide for a solid foundation for the country’s economy does not exist.         

The program Eco-Emploi is part of the priority area “Sustainable Economic Development” of the Rwandan-German Development Cooperation and will be implemented between June 2016 and December 2019. Eco-Emploi embodies an integrated approach of technical and vocational education and training, labour market interventions and private sector development. It supports the economic sectors ICT, E-commerce/ logistics, wood economy, tourism and creative industries [above all audio-visual business]. The economic empowerment of women and people with disabilities are a cross-cutting effort in all activities of the program. Eco Emploi’s success is mainly defined by the amount of jobs that are created through the program’s activities.

For more information, please visit Eco-Emploi’s homepage: http://ecoemploi.org/

Rationale of the assignment

Description of assignment

The Government of Rwanda has identified tourism as one of the key sectors that can spur the country’s economic development. Tourism receipts have experienced very strong growth in recent years, growing by 38.7% annually on average since 2000 to 2017.  Considering its success, tourism has been highlighted among the key priorities of the country’s economy. According to this, the Economic Development and Poverty Reduction Strategy (EDPRS) II has set an ambitious target of 25% annual growth in total tourism revenues. Rwanda is planning to double tourism revenues to USD 800 million by 2024 from USD 404 million in 2016.

Within the framework of the program Eco-Emploi, a tourism core group consisting of key actors from the private and public sector who will support the upgrading of the tourism value chain has been established. The core group has analysed the tourism value chain and identified the main fields of intervention.

Considering that rural homestays can be economically viable for both tourists and homeowners, there is a need for rural homestays as alternatives to the existing guest houses and hotels, especially to those potential tourists who do not only consider them as accommodations, but also as part of the cultural experience in their lives. For that category of tourists, rural homestays offer not only quality, interesting tariff and different accommodation but also a unique opportunity to gain significant insight into the local culture by staying with a local family.

As those potential tourists will be looking for unique and authentic home stays, including accommodation and provisions of local food and other services, there is a need to develop a guideline for homestays approach in Rwanda which will create opportunities for both the communities and the tourists.

The resulting national guidelines will be validated by the tourism and hospitality stakeholders and approved by Rwanda Development Board before publication. In this regard, Rwanda Development Board in partnership with Eco Emploi would like to hire a consultant to develop and test the guidelines for homestays in Rwanda.

Process and methodology of the assignment:

The main objective of this assignment is to develop a national guideline for rural homestays approach in Rwanda with the Kivu Belt region as a case study, the consultant will be assigned to:

Benchmark the guidelines

The consultant is assigned to start by collecting information on other countries’ rural homestay strategies, image of quality rural homestay experience and guidelines to be able to benchmark the guidelines for Rwanda. This will be done through justified literatures, recommendations from different tourism practitioners as well as the tourists’ feedbacks from different travel platforms like TripAdvisor, Lonely Planet and others.

Field visit to the Congo Nile Biking and Hiking Trails

The consultant will combine the above assignment with at least 1 field visit on the Congo Nile Trail to reflect all the ideas collected to the actual destination. This will include checking on the distances between different stopovers on the trail and assessing the existing homestays and the potential rural homestays in the region by considering the amenities that the homestay tourists might be looking for

Organize a study visit for the partners in one selected destination

The consultant will search and pre- select 2 destinations with practical examples to learn from. The preselected destinations will be presented to Eco-Emploi and RDB to select one destination in which a study visit will be conducted. Eco-Emploi together with RDB will organize the travel to the destination as well as the visit and meetings at the destination.

Organize stakeholders workshop to collect their inputs

After the field study, the consultant will organize a workshop with tourism and hospitality stakeholders in Rwanda to collect their inputs and share the practical learnings from the study visit.

Developing and presenting the national rural homestay guidelines

The consultant will develop clear guidelines considering at least the following elements: host, accommodation, activities,  minimum services provided,   management, location, hygiene & cleanliness, safety & security, payment system and binding to the Rwandan business legislation, marketing and sustainability principles based on the previous tasks namely the collected information, the guidelines and practices from the visited destinations and other countries with advanced homestay tourism businesses. The guidelines will be presented to RDB tourism regulation department and Eco-Emploi’s tourism sector to share their inputs before they are shared to the stakeholders for validation.

Organizing a workshop for guidelines validation

After submitting the guidelines and get approved for sharing, the consultant will organize a workshop with tourism and hospitality stakeholders in Rwanda to validate them.

Reviewing the guidelines and recommending potential rural homestays

The submitted guidelines will be reviewed by RDB tourism regulation department together with the Eco-Emploi’s tourism sector. The recommendations and inputs will help the consultant to adjust the guidelines and submit the final documents. This will include up to 8 potential homes that can be recommended to apply those guidelines and become the quality homestays in the Kivu Belt Region.

Reporting and cooperation

The consultant will report to the Tourism Advisor of Eco-Emploi and RDB tourism regulation Head of Department.  The implementation of the assignment will be closely monitored by the Junior Tourism Expert of Eco-Emploi and the RDB’s quality control analyst from the tourism regulation department.

All the organized meetings and their outcomes will be shared to Eco-Emploi and RDB tourism regulation department.

The photos taken during this assignment should follow the GIZ photos copyright guidelines and will be shared with Eco-Emploi and RDB communication teams.


After this assignment, the consultant is expected to deliver the below output

  • Clear and Well-developed guideline for homestays in Rwanda
  • A report including the process of the assignment and recommendations for further steps on development of rural homestays as tourism products in Rwanda
  • Making a research and recommending two countries with practical examples from which RDB and Eco-Emploi will choose one in which a study visit will be organized
  • At least one field visit to the Congo Nile trail  
  • Provide recommendation of up to 8 potential homes on the Congo Nile Trail recommended for further developments to be rural homestays.
  • Two workshops organized (One for collecting stakeholders’ inputs and another for validating the guidelines)
  • One PowerPoint presentation on the entire assignment to be presented to the partners
  • Implementation plan & M&E

Timeframe of the assignment

This assignment is to start by October 2019 and all the final products have to be handed in by 06th December 2019.

Key characteristics of consultant

Academic Background:

The consultant should prove the availability of consultants with Bachelor’s degree in the field of tourism and hospitality management or business development with tourism and hospitality experience.

Professional Experience

The consultant should have a minimum of 5 years’ experience in tourism industry, especially with a strong focus on hospitality with a justified understanding of housekeeping, food production and should possess a certificate in food safety.

Special competencies needed for this assignment

Adding to the professional and educational background, the consultant should have enough skills to develop clear and quality guidelines in English and having done the related work in the same field.


In case of questions regarding the assignment, please contact us at procurement-rw@giz.de.  Please note that for a fair tender process, we only point to publicly available information.


Please submit proposals in separated envelops (one for technical offer and one for financial offer) until lates,Friday, 24th September 2019 at 4:00 pm at the front desk of:

GIZ – Kigali Office

KN 41Ave, N° 17 – Kiyovu

B.P 59 Kigali – Rwanda

The application should contain the following:

  • A Technical Proposal with brief description of why your Consulting Firm or you as a consultant   would be considered as the most suitable for the assignment, relevant expertise, and a detailed clear methodology, on how  will be your approach and complete the assignment.
  • The Technical Proposal should also contain key experts CV(s) indicating education background / professional qualifications, all past experience, as well as the contact details (email and telephone number) of the experts.
  • A portfolio of previous work with similar functionalities or a certificate of completion;
  • Information about legal status (copy of RDB certificate, RRA certificate, etc.)

For the financial Proposal:  indicates the all-inclusive total contract price, supported by a breakdown of all costs. The cost must be in RWF and VAT excluded