Marketing Coordinator

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Marketing Coordinator

University of Global Health Equity (UGHE)  Kigali, Rwanda


Description

 ROLE PROFILE:

Title: Marketing Coordinator
Reports to: Marketing & Communications Manager    
Location: Kigali, Rwanda
Role Purpose: To develop and implements marketing campaign materials and responsible for the management of the website and social media.

KEY RESPONSIBILITIES:

  • Identify effective social media strategies to engage followers and optimize dissemination of the UGHE brand and mission
  • Plan and produce UGHE social media communications and branded campaigns across social media platforms, including Facebook, Twitter and Instagram and other platforms as needed
  • Edit social media posts in line with UGHE communication standards and best practices
  • Develop multi-media deliverables (photos, graphics, videos, gifs, etc.) to accompany posts as needed
  • Schedule and monitor posts using standard social media management tools and best practices
  • Provide artistic and graphics expertise for UGHE marketing, admissions, and recruitment campaigns
  • Track and report on UGHE website and social media platforms under the supervision of the Marketing & Communications Manager
  • Develop appropriate tracking metrics for marketing campaigns in liaison with key internal and external stakeholders
  • Manage and administer Google Analytics account and other tracking platforms used by UGHE
  • Carry out regular editorial updates and development of campaign landing pages on the UGHE website

QUALIFICATIONS AND EXPERIENCE 

  • 3+ years’ experience in a marketing or communications role.
  • Proven track record of performing above expectations in improving a company’s brand presence
  • Bachelor’s degree in Graphic Design or a related field
  • Commitment to global health and social justice.

CORE COMPETENCIES 

  • Excellent Communication: Demonstrated ability to articulate UGHE’s and PIH’s mission and program objectives persuasively
  • Versatility and good judgment: to Draft clear and consistent messages for a variety of audiences.
  • Accountability: Demonstrated commitment to personal responsibility and value for equity
  • Influence: Strong leadership and influencing skills, with the ability to engage key stakeholders
  • Project management: Multi-tasking, project management, and decision-making skills
  • Agility: Flexible, results-oriented, and able to work in a project-driven environment