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Term of Reference Production and Consolidation of Project Communication Packages

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Term of Reference

Production and Consolidation of Project Communication Packages

  1. Background

In 2011, the Government of Rwanda made an ambitious commitment of 2 million hectares to The Bonn Challenge. Following this pledge, the government led a national ROAM assessment to identify the scope of FLR in Rwanda and to provide recommendations for scaling up. Launched in 2014 the assessment report has since then been utilized to achieve enormous successes in forest landscape restoration. For the last 3 years the Government of Rwanda through RWFA/RFA and in partnership with IUCN and WRI has been implementing a project;  “Monitoring of Forest and Landscape Restoration at the national and local levels”,  aimed at addressing two core issues: (1) the ability to assess progress, identify the success of restoration activities and quantify impacts and (2) to ensure on-the-ground restoration activities are well coordinated to minimize duplication and achieve optimum impact. Piloted in 4 other countries(Kenya, El Salvador, Honduras, and Nicaragua), the project aims at enabling each of these countries to create a monitoring system that is efficient, able to learn from successes and failures, transparent, and able to document progress credibly and compellingly. By communicating progress to a wide range of stakeholders (including investors), the system is expected to attract financial support at a scale consistent with the country’s ambitions. Monitoring of FLR will enable the government and other stakeholders to “see the change” on the ground, thereby increasing the quality of FLR implementation and accelerate the pace of scaling-up.

During the said period, several tools and methods/approaches have been tested and or utilized to measure  FLR progress and impact. The 2018  Comprehensive  GIS-based FLR stock-take provides answers to where and what kind of FLR actions are taking place in the country. Besides, the country’s Cross-sectoral Taskforce on FLR has been strengthened with bi-annual knowledge sharing meetings and the creation of synergies becoming an integral process of FLR coordination. Within the same period, Rwanda conducted a forest cover mapping exercise, which saw the development of a parcel-level resolution forest database in the country. Further, started in 2019, the upgrade of the National Forest Monitoring Evaluation  Systems (integrating district forest cadastre ) is set to draw up a contract on FR success for Rwanda. Other remarkable tools that have been tested and or used include; The Planet, Collect Earth (CE), and ArcGIS collector. In particular, and piloted in Gatsibo, Gicumbi, and Rulindo districts, Collect Earth remains one of the key data collectors for agroforestry when it comes to tree count per unit area. Over and above these tools, Rwanda has also adopted the Bonn Challenge Barometer (BCB), which has improved the art of measuring FLR success by incorporating critical social-economic, policy, and governance indicators. These and many other successes on forest landscape restoration monitoring are set to create a formidable knowledge bank not only for Rwanda but also for the region. Some of the lessons learned are undoubtedly useful for the decade ending 2030 (as countries rush to meet various commitments) and should be scale-up in the region.

It is against this backdrop that IUCN seeks to hire a highly experienced individual consultant to work under the project focal point (guided by the project communication plan) to develop, design, and consolidate thematic communication materials/products based on project outputs and success stories.

  1. Objectives of the Assignment and Scope of Work

The core objective is to provide expertise in developing a high-quality project communication package targeting audiences in Rwanda and beyond. Using the exiting project products (reports, maps, pictures, PowerPoints, and so on), and in consultation with the project management team, the expert will formulate/consolidate thematic communication contents, design various communication materials/products and provide expertise in multimedia, digital and print dissemination. Specifically, the consultant will support the development of communication content/key messages and designing products such as (and not limited to) digital content (visuals), brochures, infographics, flyers, wall maps, simplified methodology/software manuals, atlases, and branded reports.

  1. Responsibilities
  • Ensure compliance with IUCN communication guidelines.
  • Assess communications needs as per the project communication plan and any other project document provided.
  • As needed, engage the internal communication focal points as well as the project management team in formulating the communication content.
  • Ensure all the comms materials are well received and documented by the project manager/focal point.
  1. Expected outputs/Deliverables
  • Communication inception based on the existing project communication plan.
  • Communication topics
  • Expected communication channels/products.
  • A general assessment of the effectiveness of the messages.
  • Project communication packages (in digital format) that include various communication products- containing high-level topics and high effective messages. The communication products must include well-edited and branded project reports, brochures, flyers, atlases, and wall maps, and so on.
  • A guide on the dissemination through both multimedia and print channels.
  1. Qualification, competence, and experience
  • Must be a Rwandan.
  • Advanced university degree (Masters or equivalent), preferably in Communications, Journalism, Creative Design, or Graphic Design. A first-level university degree with a relevant combination of professional training, certification, and experience may be accepted instead of an advanced university degree.
  • At least five years of work experience in designing communication materials for projects with extensive experience in working with international NGOs or a donor-funded project in the government.
  • Good knowledge of and a strong interest in Forest Landscape R
  • Highly developed communication skills, including the ability to draft/edit texts and to articulate ideas in a  clear,  concise style to a  variety of audiences,  as well as facilitation skills.
  • Ability to conceptualize and develop visual communication products.
  • Strong organizational skills
  • Excellent written communications in English.
  • Dynamic self-starter; highly motivated and comfortable in generating ideas.
  • Highly skilled and experienced in both Creative and Graphic design with advanced knowledge in using Adobe Software ( Adobe InDesign, Illustrator, and PhotoshopIn‐depth knowledge of the Forest Landscape Restoration approaches in Rwanda.
  • Having worked with IUCN in a similar project is an added advantage.
  1. Working arrangements

The consultant will have only 25 days to deliver the expected products. To minimize the number of physical meetings, and in respect of COVID-19 guidelines, the consultant is advised to embrace online methods in making presentations, communicating progress, or submission of reports and or various communication products.

  1. Submission

Individual experts who meet the requirements should submit their proposal, which must include the following:

  • A technical proposal including a suitability statement and commitment to be available for the entire period of the assignment, proposed approach or communication products, detailed curriculum vitae, references from 3 organizations that have recently contracted the consultant as a communication expert, and a detailed work plan.
  • A financial proposal in a separate document

The proposals should be sent to copy to

The closing date for submission is on 14th August 2020 at 16.00Hrs. For more information call +250-788-315-029