Sales Manager

Tractafric Equipment Rwanda Ltd

Tractafric Equipment est un distributeur exclusif d’équipement Caterpillar depuis plus de 85 ans, sur 10 pays en Afrique (Burundi, Cameroun, Congo, Gabon, Guinée Équatoriale, Maroc, RCA, RDC, Rwanda et Tchad). Leader sur son marché, Tractafric Equipment équipe les chantiers de secteurs variés avec une large gamme de matériel neuf, d'occasion et en location : équipement minier, BTP, forestier, pièces de rechange, moteurs industriels et marins, centrales électriques, groupes électrogènes, chariots de manutention

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https://www.tractafric-equipment.com/en/

WHO WE ARE

Tractafric Equipment has been the exclusive distributor of Caterpillar equipment for over 85 years across 10 African countries: Burundi, Cameroon, the Republic of the Congo, Gabon, Equatorial Guinea, Morocco, the Central African Republic, the Democratic Republic of the Congo, Rwanda, and Chad.

As a market leader, Tractafric Equipment supplies equipment to projects across various industries, offering a wide range of new and used machinery, as well as rental solutions. Its products and services include mining equipment, construction and public works machinery, forestry equipment, spare parts, industrial and marine engines, power plants, generators, and material-handling equipment.

Duty Station: Rwanda
Reporting to: Managing Director
Position Title: Sales Manager
Location: Kigali, Rwanda
Contract Type: Fixed-Term Employment Contract (CDD)

1. JOB SUMMARY

As part of the development of its operations in Rwanda, TAE Rwanda is recruiting a Sales Manager responsible for defining and implementing the sales strategy, developing sales and rental activities for machinery and generator sets, and ensuring revenue growth and profitability.

Reporting directly to the Managing Director, the successful candidate will contribute to expanding the company's customer portfolio and strengthening its market presence in the forestry, mining, and construction and public works sectors.

2. KEY RESPONSIBILITIES

The Sales Manager will be responsible for the following:

A. Business Development

Develop and implement the company's sales strategy.
Drive sales of new and used machinery, as well as equipment rental activities.
Identify and acquire new customers while maintaining and strengthening relationships with existing clients.
Manage key accounts and participate in commercial negotiations.

B. Sales Team Management

Supervise, train, and motivate the sales team.
Set sales targets, monitor performance, and optimize market coverage.

C. Business Management and Profitability

Prepare budgets and business plans.
Monitor revenue, profit margins, and key performance indicators (KPIs).
Provide regular reports to General Management.
Monitor inventory levels and control sales-related expenses.

D. Sales Operations Monitoring

Oversee commercial agreements, quotations, and commissions in accordance with internal procedures.
Collaborate with internal teams and business partners to identify and develop business opportunities.

3. REQUIRED PROFILE

Education and Qualifications

A Master's degree (Bac+5 or equivalent) in Management, Business, Administration, Engineering, or a related field.
Proficiency in office software and computer applications.
Fluency in English, both spoken and written.

Professional Experience

At least five (5) years of experience in business development, construction equipment distribution, or sales team management.
Proven experience in managing a profit center.
Experience managing teams of more than ten (10) employees.
Experience in the sale or rental of heavy machinery and equipment will be considered an advantage.

4. REQUIRED SKILLS AND PERSONAL ATTRIBUTES

Strong leadership skills and the ability to motivate and engage a team.
Strong customer focus and a results-oriented mindset.
Excellent communication and negotiation skills.
Strong analytical, organizational, and prioritization skills.
Proficiency in budget monitoring and performance indicator management.
Ability to work independently, respond effectively to changing situations, and take responsibility and make decisions.

5. KEY PERFORMANCE INDICATORS (KPIs)

Performance will be assessed based on the following indicators, among others: